Art'Eco 2012

L’Arte del Riuso
23 – 25 November 2012 – European Week of Waste Reduction
Centro Culturale Elsa Morante, Rome, Italy

Ama presents the initiative “Art’Eco, the art of Reuse”, with which it adheres to the fourth edition of the “European Week for the Reduction of Waste” which takes place under the high patronage of the President of the Republic and with the patronage of the Chamber of Deputies, the Senate of the Republic and the Ministry of the Environment. A real eco-sustainability village was set up at the premises of the Elsa Morante cultural center (piazzale Elsa Morante – XII town hall), inspired by the “Zero Waste” concept. There were workshops, meetings, exhibitions and other events on the theme of the recovery and enhancement of assets before they become waste. The event was organized in collaboration with Zètema and with associations and artists with whom Ama has been sharing waste reduction projects for some time, also aimed at supporting important environmental education and solidarity initiatives. The aim is to show visitors the ways in which a waste material can be recovered to extend its life in a creative way. The exhibition area of ​​the event was set up with objects and clothing accessories produced with waste materials such as the “Carminia Campus” line (with garments made by Ilaria Venturini Fendi using garbage bags) or Ludovica Cirillo’s “byLudo” jewelry, derived from parts of electrical and electronic equipment including computer keyboards. The “Diletta Vittoria” association will present particular creations including special “shopping bags” in recycled paper while the “Dress in Dreams” association will offer the works of “reuse artists” such as Howtan Re, Federico Paris and Alessandro Baronio.

There were also be two initiatives that have been consolidated for several years. Ama and the State Forestry Corps will launch the traditional extraordinary collection of Christmas trees, which, as every year, allowed the fir trees to be replanted in good conditions and to transform those that cannot be recovered into compost. The staff of the “Cyclonauts” cultural association (present on the Sundays of the extraordinary collection of bulky waste organized by AMA and TGR Lazio) instead demonstrated how almost 80% of the bicycles thrown in the waste are actually reusable or, otherwise, working parts can be used in other ways.